PwC conducted 1,378 interviews in September and October 2018 with CEOs in 91 territories.

Of these interviews, 204 were conducted with food industry CEOs from organizations in 58 territories, most of whom came from consumer goods and retail sectors. Organizations from wholesale, agriculture and food service sectors were also represented among the food industry respondents.

The food industry is being transformed by changing customer behaviour and innovation. Of all the world’s markets, China’s retail food and restaurant sectors have seen the fastest introduction and adoption of new technologies.

Food industry CEOs are confident in their companies’ own growth prospects over both the near term and the long term.